For the 2018 AUT Communication Design grad show, we rolled with the idea of versatility. A wheelbarrow motif carried the identity, in more ways than one.
Shift was project managed by Aimée Preston and Michael Moore. Alongside Luke Guilford, I oversaw the creative direction and branding. The web design was a collaboration between Eilish Out O’Reilly, Zoe Jarvis, Luke and myself. I picked up web development duties. Here’s the full list of collaborators.
This project won a Gold Pin, silver and finalist at the New Zealand Best Design Awards.